We are an ad agency for the medical community. We employ modern day marketing techniques that meet the needs of doctors' technologically proficient patient base. We work closely with the doctor to develop their brand, as a result, their future earning potential.
Founder and CEO Marc Klasfeld is a well known music video and commercial director/photographer. In a conversation with his well renowned Lasik surgeon and friend, Dr. Andrew Caster, he wondered whether he could help Dr. Caster’s practices with marketing. In no short time, he revamped Dr. Caster’s entire image - a new website, new photos, patient testimonials, videos, you tube influencers celebrity endorsements and much more. It was the success of this collaboration that gave Marc the idea to start Patiently and offer his services to other doctors.
It all starts with a great website. Patients can look at a website and make an instant gut decision whether they trust the doctor or not. Patients are used to sites like nike.com, bmw.com, cnn.com and more - beautifully designed websites that speak to elegance and trust. We use our design experience to match the high quality of the best, at a fraction of the cost.
Simply looking at a doctor's photo can instill trust, or speak to fear. Have your photo taken like a celebrity, in the best lighting under the eye of a high level photographer.
Patients are brand ambassadors. Referrals are a main source of business. Enlist help from your best patients to trumpet your message across forums and social media. Loyal patients that you've helped will always go to bat for you. And of course, this speaks volumes to prospective patients.
Creating videos that show exactly what you do, take away any fear and educate patients on what to expect. With some simple training, you can make the most effective viral videos on the web.
Forum ambassadors, SEO, Mystery shopping, Contests and much much more. Successful marketing is an ongoing process. You can't just sit down one day a say, "I think I'll try a newspaper ad for a week and see what happens." This makes advertising an expense. Marketing and advertising must be directed at a goal or series of goals. "I want to increase my client base by 10% this year." Your advertising campaign is geared to achieving these goals by sending the right message to the right people in the right media.